Take a company in the Beauty and Wellness sector called Pure Fiji. They are based in the Polynesian islands and manufacture and export a successful range of natural face and body products. How do their products stand out in a crowded beauty market place and how do they compete with Global manufacturers who have multi million dollar marketing budgets?
They very cleverly focused on their heritage, provenance, authenticity and their contribution to the local community. The products are produced directly by the communities on the islands and the profits are fed back into the community to support education for local children. Those are very powerful messages that help them sell more products. Take a look onhttp://www.purefiji.com
Think about what it is makes your business unique, is it the people, is it the range of products and services you offer or is it that your customer service is the best around?
Whatever business you are in, you can identify what makes you different and why customers should buy from you. Once you identify your “something special” then you can use it in all of your marketing materials to help you stand out from the crowd and send your business on the right road towards success.
